Today millennials are strapped for cash like never before as the job market moves further and further into the gig economy. Let’s not forget people are graduating with masters degrees but little work experience and almost crippling school debt. The thought of working at Starbucks after you wrote a 15 page thesis on the impact of artificial intelligence in the digital marketing industry for your communications final makes little sense. Overqualified is a real thing. Starbucks knows it and so do you. So, what can you do about gifts for the holiday? Keep the following 5 things in mind for the holidays.
Recently spoke to a colleague of mine trying to get his recording studio on the map for would be recording artists located in Hollywood, CA.
My colleague has a regular clientele and his recent investment in a suite of film post production tools has inspired him to find more clients. I told him that this is a perfect opportunity to apply Local SEO tactics but he'll need a strategy and KPI's to make sure he understands whether it's working or not.
After grabbing a pen and paper to outline our goal and strategy I wanted to give him a visual tool to understand the power of storytelling in marketing.
This video of the New Google Pixel 2 effortlessly tells the story of a day in the life with a Pixel 2 at your hands.
Just like this video depicts what happens outside of a game of practice -- all brands should follow this lead. I suggested to my colleague that he include the things you do before and after a session. People want to be family, not customers. Think of the ice breaking banter before a recording or mixing session and then what happens as you go to eat afterwards. This type of storytelling can help tremendously. Those are important brand representations that can only be done with video. :-)
Deciding to launch a podcast is a great step forward if you want to build a new community and launch a new product. Yes, you can educate, inspire and entertain but for the most part there is usually a financial objective at hand if it’s a podcast is being launched by an entrepreneur or small business.
The good news is that you don’t have to feel bad about starting something only because there’s a promise of money involved (A good business person usually doesn’t feel bad here) because there is a lot of value created by a podcast and if there isn’t a good deal of value the chances of the podcast helping you achieve your goal are slim to none.
So, let’s take the first step and launch a podcast, if you don’t know what it’s going to be about the first read my article on deciding the subject of your podcast.
The rest of this post takes it for granted that you’ve already decided what the podcast is about and that you’ve hired a production professional or team. If you haven’t hired a team yet or don’t know what kind of team you would need read my article on choosing the right team for launching a podcast.
Once you have the team in place and you chose your topic, it’s time to choose who you will invite as guests to your podcast. Keep in mind there are different formats for a podcast that you can choose to do and not all of them involve finding a guest to interview.
The formats that typically involve guests are the interview, the roundtable and the documentary types.
For all of these mentioned above you can develop a strategy for how you plan to reach out to them--the first strategy that comes to mind is to take an interest in the work of a professional who complements what you’re trying to achieve with your podcast and find a specific example of something they’ve done and make your first point of contact with them about that work. If they respond positively invite them to explore the idea of being a guest.
So here’s the to do list:
- Use social media like Twitter or LinkedIn as a channel of communication and reach out to your targeted guest.
- Make sure to have an understanding of how their work relates to what you hope to achieve before reaching out to them in any fashion.
- Make all your interactions with them as easy as possible to make it a positive experience every time.
- If they agree have an outline that they can follow to help them prepare for your recording session and this helps get the most out of them because they’ll know what isn’t relevant to your podcast audience.
- Ask them if there’s anyone they might know who would make a great guest for your podcast
- Repeat this process with each guest until you have reached your episode goals.
If you’re looking for a template to use on social media or linkedin I would ask you to take a deeper look at why you want a template? If you did the work and took the time to learn about your guest simply making the mention of their work and the effect it had on you is enough.
You want to personalize your outreach if you expect them to share the most valuable resource of the 21st century, Time.
Even 15 minutes is a big ask these days so it’s worth it for the right guest to invest in them first. If you have any questions or would like to ask me to brainstorm with you feel free to contact me at firstname.lastname@example.org also feel free to add me on LinkedIn
When it comes to launching a podcast one of the most important aspects involved is choosing the team that will help you meet your goal to launch. One of the best examples I’ve found for understanding what a good team looks like comes from a book I once read called, Connected by James H Fowler. Here’s an excerpt from the book:
Imagine your house is on fire. Luckily, a cool river runs nearby. But you are all alone.
You run back and forth to the river, bucket in hand,
toting gallon after gallon of water to splash on your burning home.
Unfortunately, your efforts are useless. Without some help, you will not be able to carry water fast enough to outpace the inferno.
Now suppose that you are not alone. You have one hundred neighbors, and, lucky for you, they all feel motivated to help.
And Connected each one just happens to have a bucket.
If your neighbors are sufficiently strong, they can run back and forth
to the river, haphazardly dumping buckets of water on the fire.
A hundred people tossing water on your burning house is clearly better than you doing it by yourself.
The problem is that once they get started your neighbors waste a lot of time running back and forth.
Some of them tire easily; others are uncoordinated and spill a lot of water; one guy gets lost on his way back to your house.
If each person acts independently, then your house will surely be destroyed.
Fortunately, this does not happen because a peculiar form of social organization is deployed: the bucket brigade.
Your hundred neighbors form a line from the river to your house, passing full buckets of water toward your house and empty buckets toward the river.
Not only does the bucket brigade arrangement mean that people do not have to spend time and energy walking back and forth to the river;
it also means that weaker people who might not be able to walk or carry a heavy bucket long distances now have something to offer.
A hundred people taking part in a bucket brigade might do the work of two hundred people running haphazardly.
When it comes to producing a podcast the right team is important to your successful launch and maintenance. While it isn’t rocket science, it does require a little bit of thinking and mapping out. Like any content with a goal, a strategy is required. Part of this strategy involves identifying what team members you’ll need for your particular podcast goals.
A few standard team members will be:
-Audio Engineer for post production
-Graphic designer for visual assets used in promotion of your episodes
-Social Media Managers and Strategists
-Content Strategist to manage what the above mentioned teams have created
-Project Manager and Email Campaign Manager to keep communication strong between the different teams and Audience
Once you have this team in place not only will your podcast succeed but a majority of your digital marketing. One of things to understand is that choosing to launch a podcast is the modern day version of launching a blog.
Granted, podcast’s have been around since 2004 and even before then some version of the podcast was around--the only difference is that now it can be utilized as an additional marketing channel. The latest permission marketing rules still apply, please do not use this channel to spam or create junk without any value.
Make sure your podcast is either entertaining, educational or inspirational. If it offers none of these value propositions then it’s a waste of time and energy.
On the other hand if it can offer even just one of these types of value you may find yourself making new friends across the digital space because of how intimate this platform is in nature. When people listen to you in places no other channel can then you have a relationship with people that no other channel has other than competing podcasts.
If you did your due diligence and identified why people should listen to your podcast and not another then you shouldn’t have any concern about competing podcasts. You team is the backbone to your podcast campaigns, themes and outreach. If you have any questions about which of these team members to find first I suggest you find yourself a decent audio engineer.
If your podcast doesn’t sound good it doesn’t matter what the rest of the team is doing. For any questions you might have or if you just want to get in touch feel feel to email: email@example.com or find me on linkedin
My clients often here me hail the mantra "Audio content is a good strategy for backlinks. In the long run the organic SEO game pays off."
Podcasts are able to facilitate the reinforcement of your brand and place you directly in front of your audience. Consider the fact that video and blogs force your attention to focus not allowing for multi-tasking in a world of multi-taskers.
Where as audio content, like podcasts, audiobooks and music offer the freedom to people to do other things like walk their dog, even take a shower.
Not to get all weird on you or anything.
Taking advantage of this content format while podcasts are on the rise would be a smart move. You can reach your audience, build connections, and reinforce your brand. You can even take the transcripts and repurpose them as blog posts.
That's the most important thing. That's our mission. To get your message heard.
Charm, Charisma, Skill and a Business Card. If you're anything like me when I first moved to New York City then this was a recipe for success. After handing out over 300 business cards that offered my services as an entrepreneur, songwriter, and actor I began to doubt the recipe was worth keeping in the family.
Every time I exchanged business cards with another would be entrepreneur or artist we would be full of excitement and promises. When it came time to work and create a strategy it was hard to get an answer via call or text.
Lifestyle is often seen as a quality of life or a collective of habits a woman or man has built into their daily lives.
"It's not about what you want or any goal, it's about what you're committed to doing or being." - Joe Apfelbaum
Reflecting on my results and measuring the success of my aim I decided to take a different approach to my work and allow for the personal side of my life to blend with my business life. This means that I'm no longer segmenting parts of my life and instead coming from a holistic place of living and experiencing.
To succeed it can come down to knowing what you want and who you want to speak to about work and projects. Take a look at an article about developing a blueprint and persona for your brand.
Every person I meet is now put to the burner of listening to me decline their offer of their business card and instead they get a hand shake and I prompt them for their number. Immediately after I take the conversation to a deeper level.
The approach is especially applied at a networking event, what is the point of walking out with 30 business cards if none are of any real value? If you can take the time to truly rule out the 1 person you decided to focus on at an event you are 1 step closer to finding someone that is as opposed to barely knowing anyone at all and walking away with the same empty promises.
Be prepared to meet resistance from people who are used to the shallow experience because their habitual thinking doesn't allow them to break out of the circus and ascend into the next level of their entrepreneur career.
In his book, The 7 Habits of Effective People by Stephen Covey, you are introduced to the idea that reaching Independence paradigm is only the beginning, the true level to achieve for effective action is Interdependence.
It is my wish that this was of service to you and that it found you at a time when you needed to hear it for the next round in the ring. Everyone gets discouraged but if you allow me to get corny the good ones never stay down. Get up, take a deep breath, dust it off and sip on your favorite beverage as you pursue your happiness.